Casavecchia Villas: Case Study
Back to workBeautiful places all start to look the same online—one more polished villa in a feed of polished villas. Casavecchia is a real 800-year-old family home. So, we filmed documentary interviews of the family and built an organic social presence the way the place actually is. We leaned into the imperfection and found an authentic way to express Casavecchia's story online.
The Approach
Documentary perspective — focused on authenticity, not sales
Visual storytelling of the place's character through craft, landscape and hospitality
Long-term partnership — continuously evolved content and fresh perspectives
Promotional & Social Content — short-form work reinforcing the visual identity
Outcomes
112k+
Social Followers
Organic growth through authentic visual content
5
Retreats Sold Out
Within 12 months
40%+
Direct Inquiries
Increased independent bookings
€250k+
Generated
In 12 months
“From Airbnb listings to €250k in retreats.”
Filippo · Owner, Casavecchia Villas
The result of showing up consistently
3–4 reels a week. April 2025 – July 2026.
25k → 112k
+348%
0 → 118k
Built from scratch
Reach
1.5M+
Monthly views
What consistency builds over time
Growth isn't magic — it's what happens when good storytelling shows up, week after week. Here's the pattern we saw with Casavecchia Villas.
Consistent posting and a clear content strategy roughly doubled the engaged audience — and, more importantly, followers began converting into real retreat bookings. The foundation of a content library takes shape.
3–5x audience growth and a library of story, brand and testimonial content that feeds ads, email and organic all at once. The brand stops chasing attention and starts compounding it.
Every account is different. Niche, starting point, content and consistency all shape the curve — and no two brands grow the same way. These are patterns we've seen, not guarantees. What we commit to is the craft and consistency that make growth possible. The rest is built together, over time.
We don't promise numbers. We promise to show up — with truth, quietly and clearly.
Content that travels
A few of the reels that reached beyond the existing audience.
When was the last time someone took care of you properly?
What’s included in our Tuscan retreat
A lazy Sunday morning at Casavecchia
Casavecchia moments from above
Deliverables
Long-form documentary film (8 min)
Monthly promotional reels & short-form content
Editorial photography & behind-the-scenes material
Ongoing visual storytelling partnership
From the location
Cinematic storytelling that honours the place.